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How to design a landing page that sells

How to design a landing page that sells

From terrible to amazing (and everything in-between)
We increased our marketing efforts by creating landing pages for PPC campaign. A landing page is similar in design to a website but more focused on one call to action. In our case, the goal of the landing page was to encourage visitors to sign up for a trial. When designing a website, there are many pages (e.g. pricing, features, etc.) that you can use to persuade the visitor. You have many pages (e.g., homepage, pricing, features ) to persuade visitors, but a landing page only has one.
What is the product?
Why not?
What is the cost?
Why are you different from others?
Are there any special deals?
What’s the next step in your journey?
All this on one page. Because of the ever-shortening attention span of the internet, that page must be very simple.
The focus of our campaign was chosen first. ActiveCollab is a large application with many possible angles. Team collaboration
Organization for work
Get paid
We created a campaign to focus on the entire workflow from project inception to getting paid.
The first design was developed without any internal collaboration. Marketing told us we needed a landing site and that we were targeting freelancers. The copywriter drafted the information and the designer created the mockup. We placed our main features and a sign up form above the fold so that visitors can create a trial right away. It was simple. We kept it simple. It didn’t sell. It didn’t make anyone say “Woah! I want to try this!” It was more like, “Meh, I might try it if the day at work is particularly slow.” We needed to be more collaborative if we wanted to persuade anyone to give it a chance.
We remembered that we had a video that demonstrated how easy it was to create an invoice. We remembered that we had a video showing how easy it is to create an invoice. We needed to show visitors that we are trustworthy by providing logos from our customers. The layout and design looked like something from 2006. It also missed a lot of information. It would be foolish to base a trial on this.
We kept the video, but made it very large to ensure that the visitor could see it (as it contained all the information). We changed the copy to include “task managing” and added some useful features to invoicing. We also clarified our social proof so that the visitor doesn’t have the confusion of “what’s up?” We focused on a few key features and explained more about them. We also clarified our social proof so that the visitor doesn’t have to wonder “what’s up with those logos”. To make the experience more human, we also included the “Why you’ll Love …”” section. It shouldn’t be there because visitors shouldn’t have leave the page to find out more. The page is designed to create a trial. If the visitor leaves the page without creating a trial,

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